Facebook has been making subtle changes for a little bit now, but after the recent F8 conference in San francisco, Mark Zuckerburg announced that this whole look of Youtube will soon be changing while using the release of “Timeline. ” But how will this affect online marketers? Here are some things online marketers should be aware of before the arrival with the new Facebook.
1. “Likes” will be a thing of the past. With the new Facebook, anyone can “[verb] some sort of [noun]. ” In many other words, they’ll be able to do a lot more than “like” a company. Companies will be able to get creative and comprise their own verbs next encourage their fans to make use of them. This will help brands stand out from the crowd and it will make interacting with your page more interesting. Case: For a clothing store’s page, instead of fans “liking” something they want to buy, why not choose the terms “want” or “need” consequently fans can express their wish for the newest trends that the store carries.
2. Get ready to take “Cover. ” One noticeable change with the way the new Facebook Timeline look is the 849×312 pixel image that will span the top of the profile. This image is going to be known as the “Cover” and it provides an excellent opportunity for brands to highlight an alternative product or current internet marketing. It’s the first issue users will notice with entering the page so don’t forget to use the space properly.
3. Your page “likes” will no longer show up in the news feed. Prior to Youtube Timeline, when our friends “liked” a company page, the activity was posted in our news feed. This was a valuable way to spread the term about your business web site on Facebook. However along with the arrival of Timeline, stories like this will look in the “Ticker” the industry small, fast-moving newsfeed that scrolls on the top right of the page above the Facebook Speak. While people may still see their friends’ “likes” inside Ticker, it’s not as prominent for the reason that activity appearing in the news feed. Solution: Make ones page engaging. When you will have a truly engaging, fun Facebook page, people will want to “like, ” it and connect to it and it won’t matter as much whether their friends are doing it too.
4. Facebook will be putting more of emphasis on engagement. In the past, Facebook has been more concerned with the numbers, i. i. how many members the social network has. Now that the network is as many as 800 million members and still climbing it has decided it’s time to concentrate more on getting those members. Timeline is meant to be more than simply status updates to tell your family members what you’re doing. It’s going to take it a step further and creates an online scrapbook of your entire life; things you want, do, place you’ve been, people you know, or anything else. Timeline will make Twitter more engaging and encourage people to spend even more quality time on it. For companies, users spending more time over the network means more opportunities for them to interact and spend time while using the brand.
With the release of the innovative Facebook Timeline, Facebook are going to be shifting focus from creating conversations to sharing information. The purpose of Facebook brand pages could be more about telling a story and less about selling a product or service. Companies will be able to capture the attention of fans with information about what makes them unique to be able to build a deeper over emotional connection. Posting things such as employee bios, real-time cellular uploads, behind-the-scenes videos and busting news will encourage users to get to know the people behind this company, which will instill some sort of stronger sense of trust and loyalty to the brand.
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